Be Illuminated

Onbab on Pexels

The UpThink Narrative Initiative

Why Narrative Strategy Must Come Before Communications Strategy

Why is distinguishing between communication and narrative strategy essential to institutional credibility in this era?

The UpThink Narrative Initiative

Why Institutions Still Need Human Storytellers in High-Context Work

Mikael Blomkvist on Pexels

The UpThink Narrative Initiative

Empowering Change: Adaptive Narratives as a Catalyst for Collaborative Impact

How can mission-driven leaders harness adaptive narrative strategies to foster collective empowerment?

Alljos on Pexels

The UpThink Narrative Initiative

What I Learned Scanning the Narrative Environment in Early 2025

The pressure on organizations advancing social good is intensifying, making adaptive narrative strategies more critical than ever.

Jason Goodman on Unsplash

The UpThink Narrative Initiative

Embracing Adaptive Narrative Strategies In Challenging Times

How can adaptive narratives enable an effective change communications strategy in uncertain times?

Unseen Histories on Unsplash

The UpThink Narrative Initiative

The Impact of Transformative Narratives in Opportunity Finance

Explore how narrative transformation through culturally competent strategic storytelling empowers opportunity finance institutions to drive social equity, reshape public perception, and achieve measurable impact.

Neik & Jay on Unsplash

The UpThink Narrative Initiative

The Power of Executive Thought Leadership in CEO Personal Branding

Use this guide to help elevate your nonprofit's impact with an effective executive branding strategy.

Normanack on flickr

The UpThink Narrative Initiative

Is there a correlation between environmental injustice and financial injustice?

Research shows a clear connection between environmental injustice and financial injustice that gravely affects low-wealth communities.

Baltimore Heritage on Flickr

The UpThink Narrative Initiative

The Crucial Role of Lived Experience in Social Impact Narrative Consultants

To drive true messaging impact, nonprofits must engage strategic narrative consultants with expertise informed by lived experience.

Sébastien Vincon on Pexels

The UpThink Narrative Initiative

When I First Understood Environmental Racism

I was 11 years old when the stench of death and burning trash invaded my nostrils. That experience still drives my commitment to social justice in all its forms.

Erik Mclean on Unsplash

The UpThink Narrative Initiative

How CDFIs Help Mitigate Climate Change by Facilitating Clean Energy Funding for Low-Wealth Communities

For low-wealth communities where poorly insulated homes or other energy inefficiencies predominate, getting clean energy funding can be life changing for residents.

Library of Congress on Unsplash

The UpThink Narrative Initiative

What is the impact of climate change on low- and moderate-income racialized communities?

Research into the impact of climate change on low- and moderate-income racialized communities shows its disproportionate effects on their health.